Page through any of the more mainstream fashion magazines and you’ll see a number of image processing styles in the articles and many many adverts.
– Full on true colour, used a lot for punchy lipstick adverts. Especially when there’s a nice red to show off, shot with contrasting black clothes, Estēe Lauder style.
– ‘Fashion Colour’, often a desaturated, half toned and contrast adjusted mix that takes emphases away from the models skin tones adds to the clothes, style and form being promoted more than colour.
– You won’t see many monochrome images, sepia being one of the most popular giving shots an aged look.
– You will no doubt see a good range of Black & White, which itself has a wealth of processing options. For example how much green goes into the B&W equation will have a massive impact on skin tones. Reduce it for the ladies and young men to help give a softer blemish free face and increase it to get a grittier image for the rough and ready looking men.
Like any photographer, what I shoot and how I process it is influenced to a degree by the work of other photographers and what is in trend. For many years I’d had a love for Kodachrome with it’s great colour saturation. Looking at a growing collection of black and white images from my Flickr friends, I think it will be the output format of choice for my next wedding shoot with Marie and James, though with the RAW images in full colour they’ll have both options to pick from.